10/20/2008
The Nielsen Company, a media conglomerate reports 13% of Hispanic households are unprepared for the switch to digital broadcasting, taking effect Feb. 17, 2009.

For this reason many people still oppose the digital switch deadline. Rep. Hilda Solis (D-CA) introduced the “DTV Border Fix Act,” a bill that would provide stations located within 50 miles of the U.S. border with Mexico to have a full-power analog television broadcasting license until February, 2014. It will give viewers in the border region more time to make the switch to digital television. U.S. Rep. Silvestre Reyes (D-TX) says, “Transition to DTV needs more time.”
Over 22 members of Congress across the nation have endorsed the proposed legislation, including Texas Republican senators Kay Bailey Hutchison and John Cornyn who authored similar legislation in the Senate.
The Nielsen results show that households with two or more persons viewing English-language broadcast networks declined 2%, from Apr. to Aug., 2008, while Spanish-language broadcast networks declined only 0.4%.
The report estimates 94,000, or 31% of El Paso’s households rely exclusively on analog reception and lack digital-converter boxes.
“As of today, [in Texas] only 34,474 coupons have been redeemed, representing only one-sixth of the number needed,” says Reyes.
The Federal Communications Commission and the Government Accounting Office acknowledge the reliance on over-the-air analog reception in the U.S.-Mexico border region which has the highest concentration of Hispanic viewers in the nation. There, many Spanish-speaking residents in the United States take advantage of Spanish-language programming from Mexico.
Television sets across the border in Mexico will continue to receive analog after the Feb. U.S. transition. That side of the border will lose U.S. reception, which will become digital, unless analog is continued. Similarly, unconverted analog on the U.S. threaten to lose U.S. reception but will have transmissions originating in Mexico.
Reyes says the mayor obstacle for many Spanish-speaking viewers is a lack of incentives to purchase the required digital converter box once they discover their current television sets still work after Feb. 2009.

